We build brand identities, creative websites, and digital storefronts for businesses in Central Italy and wherever else good work is needed. Based in Pagliare del Tronto, Ascoli Piceno.
Each service stands alone or combines into a custom package. The right scope depends on what the business actually needs, not on which package sounds impressive.
Build a custom package →The steps exist to prevent specific failure modes. Click each one to see what actually happens.
Fixed bundle pricing. Each bundle is scoped clearly. Optional add-ons are available for any bundle. All prices exclude Italian IVA (22%).
For the first time in twenty years we have a visual identity we are not embarrassed to show trade buyers at Vinitaly. The website has opened conversations with distributors in three countries we had no prior relationship with.

The audit was uncomfortable because it was accurate. They identified problems we had been avoiding for years and gave us a clear plan for fixing them. The result has made the website worth something for the first time.

The direct booking increase paid for the project within the first season. We now spend meaningfully less on OTA commissions and have better-quality guests because the site self-selects for people who appreciate what the properties actually offer.

They disagreed with parts of our brief and explained why. We listened. The changes they recommended were right. This does not happen often when working with agencies.


Luca started Exotic Designs in Pagliare del Tronto in 2016 after seven years at agencies in Bologna and Milan. He came back to Le Marche specifically — it is a better place to work and think, and the client projects are more interesting than the volume work that defines larger-city agency life.

Valentina leads all brand identity work at Exotic. She studied visual communication in Urbino and has a particular interest in how traditional visual languages from Central Italy translate into contemporary brand systems — which gives our work in the region a specificity that generic branding misses.

Giacomo handles frontend development and motion design. He is convinced that most websites are slower than they need to be and more static than they should be. He is usually right about both. Before Exotic, he worked on interactive installations for events and museums.
Tell us about your project. We reply with an honest assessment and a clear proposal within one business day.