Selected work

Three projects.
Real results.

Three case studies from Le Marche and Central Italy. Results documented. Problems specific. Numbers real.

Cantina Colli del Tronto
Wine & Agriculture · Ascoli Piceno, Le Marche
Cantina Colli del Tronto
Brand Identity + Website

Cantina Colli del Tronto had been producing wine in the Offida DOCG zone for three generations. Their visual identity had accumulated over twenty years and communicated inconsistently. Different labels, different business cards, no coherent brand. The brief was to create a visual identity that reflected the quality of the wine and a website that could open trade conversations with buyers outside the Marche region. The combined identity and website project took eight weeks. Wholesale enquiries from buyers outside the region increased 38% in the twelve months after launch.

+38%
wholesale enquiries from new markets · Year following launch
Officine Adriatica
Industrial Services · San Benedetto del Tronto, Marche
Officine Adriatica
Website Refocus

Officine Adriatica provides precision engineering and maintenance services to industrial clients on the Adriatic coast. Their previous website had an 80%+ bounce rate and generated almost no inbound enquiries despite reasonable organic traffic. The audit revealed three problems: the homepage opened with company history rather than client problems, the service pages had no specific content about their specialisations, and the contact path was three levels deep. The refocus involved a targeted rebuild of the navigation structure, a new homepage, and four new service pages. Bounce rate dropped to 44% within two months.

44%
bounce rate (down from 80%+) · Two months post-launch
Oriente Hotel Collection
Hospitality & Tourism · Riviera del Conero, Ancona
Oriente Hotel Collection
Creative Website + Digital Storefront

Oriente Hotel Collection operates two boutique properties on the Riviera del Conero. Their existing website was generic — indistinguishable from the larger hotel chains they compete with for direct bookings. The brief was a creative website that reflected the specific character of the properties and a booking-optimised digital presence that would reduce reliance on OTA commissions. The site launched before the summer season. Direct bookings increased 52% year-on-year. The reduced OTA commission spend paid for the project cost within the first season.

+52%
direct bookings in first summer · vs. same period previous year

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