Le Marche · Web Design Studio · Italy

Design that
refuses
to blend in.

We build brand identities, creative websites, and digital storefronts for businesses in Central Italy and wherever else good work is needed. Based in Pagliare del Tronto, Ascoli Piceno.

9+
Years active
160+
Projects shipped
IT
Le Marche, Italy

Selected work.

All projects →
Cantina Colli del Tronto
Wine & Agriculture · Ascoli Piceno, Le Marche
Cantina Colli del Tronto
Brand Identity + Website

Cantina Colli del Tronto had been producing wine in the Offida DOCG zone for three generations. Their visual identity had accumulated over twenty years and communicated inconsistently. Different label...

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+38%
wholesale enquiries from new markets
Officine Adriatica
Industrial Services · San Benedetto del Tronto, Marche
Officine Adriatica
Website Refocus

Officine Adriatica provides precision engineering and maintenance services to industrial clients on the Adriatic coast. Their previous website had an 80%+ bounce rate and generated almost no inbound e...

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44%
bounce rate (down from 80%+)
Oriente Hotel Collection
Hospitality & Tourism · Riviera del Conero, Ancona
Oriente Hotel Collection
Creative Website + Digital Storefront

Oriente Hotel Collection operates two boutique properties on the Riviera del Conero. Their existing website was generic — indistinguishable from the larger hotel chains they compete with for direct bo...

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+52%
direct bookings in first summer
2016
Studio founded
160+
Projects delivered
AP
Ascoli Piceno, Marche
3
Core team
How it works

Six steps.
No ambiguity.

The steps exist to prevent specific failure modes. Click each one to see what actually happens.

We review your existing presence, analytics, and competitor landscape. We ask uncomfortable questions. We agree a written brief before anything is designed.
One visual direction for the homepage and key pages. Not three options — one considered recommendation. We discuss it, revise if needed, and agree it before proceeding.
All pages designed from the approved direction. Copy structure, image art direction, component library for development handoff.
Design translated to code. Mobile, tablet, and desktop tested throughout. Lighthouse scores tracked. No surprises at launch.
Structured revision rounds. Consolidated feedback — not rolling changes. Each round closes cleanly before the next opens.
DNS cutover, SSL, analytics verification, redirect testing. You receive source files, credentials, and documentation. Post-launch support period begins.
Pricing

Four bundles.

Fixed bundle pricing. Each bundle is scoped clearly. Optional add-ons are available for any bundle. All prices exclude Italian IVA (22%).

Spark
Single-page or 3-page site
€1,390.75
1–2 weeks
Includes
Single-page or 3-page responsive site
Custom design from brief
Mobile-first
Contact form
Basic SEO
Choose Spark →
Craft
Up to 10 pages
€2,780.40
3–5 weeks
Includes
Custom art-directed design
Up to 10 pages
Mobile-first, performance-optimised
Blog or journal section
CMS integration
Choose Craft →
Most chosen
Studio
Brand system + up to 15 pages
€4,650.90
6–8 weeks
Includes
Everything in Craft
Logo design and brand identity system
Colour, typography, and usage guidelines
Up to 15 pages
Brand-aligned UI component library
Choose Studio →
Agency
Full digital presence
€8,240.30
10–14 weeks
Includes
Everything in Studio
E-commerce integration
Payment gateway setup
Motion and interaction design
Custom animations
Choose Agency →

What clients say.

The audit was uncomfortable because it was accurate. They identified problems we had been avoiding for years and gave us a clear plan for fixing them. The result has made the website worth something for the first time.

Marco Silvestri
Marco Silvestri
Director, Officine Adriatica

The direct booking increase paid for the project within the first season. We now spend meaningfully less on OTA commissions and have better-quality guests because the site self-selects for people who appreciate what the properties actually offer.

Giulia Marchetti
Giulia Marchetti
Manager, Oriente Hotel Collection

They disagreed with parts of our brief and explained why. We listened. The changes they recommended were right. This does not happen often when working with agencies.

Roberto Conti
Roberto Conti
CEO, manufacturing company, Fermo
The team

Three people.
All of it, in-house.

Luca Marchetti
Creative Director & Founder
Luca Marchetti

Luca started Exotic Designs in Pagliare del Tronto in 2016 after seven years at agencies in Bologna and Milan. He came back to Le Marche specifically — it is a better place to work and think, and the client projects are more interesting than the volume work that defines larger-city agency life.

Valentina Silvestri
Brand Designer
Valentina Silvestri

Valentina leads all brand identity work at Exotic. She studied visual communication in Urbino and has a particular interest in how traditional visual languages from Central Italy translate into contemporary brand systems — which gives our work in the region a specificity that generic branding misses.

Giacomo Benedetti
Frontend & Motion
Giacomo Benedetti

Giacomo handles frontend development and motion design. He is convinced that most websites are slower than they need to be and more static than they should be. He is usually right about both. Before Exotic, he worked on interactive installations for events and museums.

FAQ

Questions.

Still unanswered? Email hello@exotic-designs.com.

All questions →
Pagliare del Tronto, in the Province of Ascoli Piceno, Le Marche. Most of our work is in Central Italy, though we take on projects from anywhere.
Yes. We work fluently in Italian and English. All deliverables can be in either language.
Revisions are structured into defined rounds, not rolling. You review all deliverables together, provide consolidated feedback, and we implement all changes at once. Open-ended feedback after rounds close is billed at the hourly rate.
Yes — three case studies are documented on the Work page. The portfolio is deliberately small. We only document projects where we have clean data and client permission to be specific.
Yes. Email hello@exotic-designs.com and we return a signed copy within one business day.
The post-launch support period is active for your bundle. During this time, minor changes and issues are covered. Anything beyond that scope is billed at the hourly rate.

Let's make
something.

Tell us about your project. We reply with an honest assessment and a clear proposal within one business day.